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This week was rather busy… and exciting here at EB. We started the week at the RHS Chelsea Flower Show Press Day where Emma joined David in unveiling the latest in a long line of household names immortalised as a rose.

The following day, Emma and David took their places in the shop window display at Peter Jones in Sloane Sqaure. The coffee shop display celebrated the quintessential English rose with a bespoke 200-flower arrangement that unveils a new variant bred by David Austin Roses - The Emma Bridgwater™, in the rose grower's first exhibition outside of RHS Chelsea Flower Show’s grounds. This unique flower inspired another classic: The David Austin Roses Collection. 

Emma then took to the stage in Peter Jones for an In Conversation interview with Ben Kendrick of Country Living who asked Emma all about the David Austin® Emma Bridgewater rose, how she started the company and Emma's gardening credentials!

National Garden Scheme


The National Garden Scheme Garden at RHS Chelsea Flower Show was designed by eight-time RHS gold medal winner Tom Stuart-Smith OBE and fully funded by Project Giving Back.
The show garden illustrates the joy and associated health and wellbeing benefits of garden visiting that have been at the heart of the National Garden Scheme charity and willbe relocated to Addenbrooke’s Hospital, Cambridge, to become part of the garden of a new Maggie’s for people living with cancer as well as family and friends.
“I really do think when you first see this garden your heartbeat will go down. It’s about the calm you feel when you enter a woodland.”
— Garden Designer, Tom Stuart-Smith OBE
…having seen the garden in person, we’re inclined to agree! 

Emma Bridgewater x NGS


Our exclusively designed collection for the National Garden Scheme at RHS Chelsea Flower Show 2024 was released at the Press Day on Monday 20th May.
The honeysuckle design was inspired by the NGS show garden at Chelsea 2024 with its beautiful woodland theme.
 “Creating collections to support charities like the National Garden Scheme that do so much good - not just to promote the joy of gardens but also raise millions for some of the UK’s best-loved nursing and health charities - is always a pleasure.”
— Emma
The NGS Honeysuckle Collection can be bought at the NGS stand at the Chelsea Show Ground and online here.